K-Beauty Boom: TikTok Drives U.S. Market Growth
Update: 2025-11-27
Description
K-beauty, driven by TikTok trends, is surging in the U.S., with major retailers expanding offerings. Ulta, Sephora, Costco, and Walmart are competing to capitalize on this boom. The market is projected to exceed two billion dollars by 2025. South Korea, the leading exporter of cosmetics to the U.S., is experiencing record growth. Facial skincare remains top, but hair care and hybrid products are rapidly expanding. Olive Youngs U.S. store opening next year will further intensify the market.
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