Shiv Gettu sits down with Kate Good, SVP of Multifamily Development with Hunington Residential, who shares her remarkable journey from a small-town upbringing to becoming an influential multifamily developer, professional speaker, and entrepreneur.

Born in Dallas but raised in Ohio in a tight-knit Catholic school environment, Kate's path to industry leadership began unexpectedly when a job loss led her to Trammell Crow, where her natural sales ability and innovative thinking quickly set her apart. Through creative problem-solving—like hiring her own temp to handle paperwork while she focused on leasing—Kate established herself as someone who could break conventional career paths and create her own opportunities.

In a pivotal career chapter, Kate worked alongside legendary author Stephen Covey, traveling the country teaching time management and goal-setting principles, which cemented her passion for public speaking and her belief in visualization and goal-setting. Today, she channels her creativity into developing apartment communities with unique amenities like podcast studios that convert to karaoke rooms at night, bowling alleys, and innovative outdoor spaces designed to foster authentic community experiences.

Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.

Timestamps:00:00 From Dallas Roots to Catholic School Upbringing07:00 Early Entrepreneurial Spirit with the Family Bookstore15:00 Discovering Her Dyslexia in Early Adulthood23:00 The Fateful Hotel Firing That Led to Multifamily35:00 Hiring Her Own Temp and Getting Management's Attention45:00 Learning from Stephen Covey on the Speaking Circuit53:00 Transitioning from Training to Professional Speaking58:00 Creating Innovative Apartment Community Experiences