Kate Osler is the MD of AEI group, and has such an inspiring story to tell of how she got there.

Her story is one of pure grit, determination and obviously a lot of talent.

We talk about her story from the start, and how she pivoted from working in PR to festivals and events, to then making the move to Vegas to the world of Casino’s and then back to the UK to join the Eldorado team.
Kate talks about life as a COO and the pressures that come with leading a team.

Topics.
>Where it started- entry into the world of music/events
> Starting from the bottom-flyering, working in music bar, booking small bands
> Working at a brand advertising agency in London
> First experience of working at a festival
> Ambition- wanting to be like the senior people in the team
> Saying yes to everything
> Moving into the world of music festivals
> The world of PR what it was, and how it’s changed
> The importance of connected marketing and messaging
> Love of story telling- selling a feeling
> The emergence of paid media
> Managing marketing budgets
> Moving to Vegas
> Transition into the world of hospitality
> Finding what your festival wants to be known for
> Moving back to the UK and joining the Eldorado team
> The importance of a strong team
>Eldorado- what to expect from the festival
> Dealing with stressful situations
> Leading a team, pushing people and giving them responsibility
> Creation of the co-working space
> Work life balance
> 4 day working week
> Life as a COO
> Constantly learning
> What’s next, what’s coming up for Kate and the company.