Miles Shackleton: The Marketing secrets behind Toolroom
Update: 2022-07-19
Description
Miles Shackleton is the Co-Founder, Director at Toolroom Academy and Marketing Director at Toolroom. If you work in marketing in the music industry- then this episode is a must listen. It’s a masterclass in marketing, branding, and community building. We found out the inside info on how he directs the marketing for Toolroom, how he co-founded Toolroom Academy and the biggest lessons he's learned from his career so far:
The process behind Toolroom’s rebrand
What makes a good record launch (and a bad one)
How to grow an artist’s socials from 0-30k
Building a relationship with Toolroom superfans
How taking a course with Google led to the inception of Toolroom Academy
Being an introvert in a leadership role
Speaking to your audience is a powerful tool
This is a jam packed episode with tangible takeaways and actionable insights, a real-must listen for music marketers.
The process behind Toolroom’s rebrand
What makes a good record launch (and a bad one)
How to grow an artist’s socials from 0-30k
Building a relationship with Toolroom superfans
How taking a course with Google led to the inception of Toolroom Academy
Being an introvert in a leadership role
Speaking to your audience is a powerful tool
This is a jam packed episode with tangible takeaways and actionable insights, a real-must listen for music marketers.
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