Kieran Press-Reynolds is a writer with a weekly column at Pitchfork called "Rabbit Holed," exploring songs and scenes at the intersection of music and digital culture. He has written for publications such as The New York Times, Business Insider, No Bells, and more. This episode of HT is a journey into the sprawling world of ASMR, as documented in one of Kieran's latest stories on the topic. Yash admits he is an ASMR truther, while Kieran expands on the many layers and complexities of the styles he has encountered in his everyday life—and those thriving beneath the surface. We also discuss how music relates to ASMR and the bright future of this potential billion-dollar industry. Kieran shares his Top 5 picks, including Crucify April, Kurtains, Playboi Carti, Smerz, and EQ (Estratosfera, Qiri).