Kroger Taps DashMart for Fulfillment, Gap Inc. Launches Micro-Influencer Program & Google Expands Try-On to Shoe
Update: 2025-10-09
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Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.
In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:
- Kroger expands its DoorDash partnership, leveraging DashMart Fulfillment Services to deliver groceries and household goods from over 100 warehouse locations nationwide.
- Gap Inc. launches a creator affiliate program across Old Navy, Gap, Banana Republic, and Athleta, recruiting micro-influencers to strengthen cultural connections and combat AI-driven marketing fatigue.
- Google expands its try-on tool to shoes and rolls out to Australia, Canada, and Japan, using AI to help shoppers visualize footwear and clothing before purchasing.
- And, my “One Big Thought” for the day on micro-influencers.
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Be careful out there!
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