In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.

Whether you’re a filmmaker, content creator, or tech enthusiast, this conversation offers insight into building a powerful media brand, using artificial intelligence in film, and staying ahead of the curve in today’s fast-changing entertainment industry.

Show Highlights: 

(00:00 ) Introduction and Hosts

(00:31 ) Guest Introduction: Craig Patterson

(00:50 ) Building a Media Brand

(01:44 ) Technology and Innovation in Filmmaking

(04:20 ) AI and Filmmaking: The Asteria Partnership

(09:43 ) Everyday Mischief: The Brand Story

(12:02 ) Challenges and Strategies in Media Branding

(15:08 ) Conclusion and Final Thoughts

About C. Craig Patterson:
C. Craig Patterson is an accomplished screenwriter and filmmaker with formal training from Columbia University, NYU’s Tisch School of the Arts, and the USC School of Cinematic Arts. His work bridges storytelling, innovation, and technology, earning recognition from prestigious institutions including The Black List, Tribeca Film Festival, and the Austin Film Festival.

Craig has collaborated with organizations such as Black Lives Matter (BLM) and Carnegie Hall, bringing powerful, socially conscious narratives to life. Known for his bold creative vision and technical mastery, he continues to push the boundaries of modern filmmaking and media innovation.