Shooting for Stars & Solving Problems with Lizz Behler

Update: 2025-05-07

Description

Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new name has no vowels). As a big fan of creative problem-solving, she shares how she uses it as a tool to work with clients and as a way to foster growth within her own teams. Lizz also tells us her philosophy on social media and how most people are getting it wrong in today’s marketing climate. So strap in, prepare for liftoff, and spend the next 45 minutes hearing insights that are out of this world!

Show Highlights

(0:00 ) Intro
(1:45 ) Lizz's professional background prior to SPCSHP
(3:22 ) Rebranding Big Spaceship to SPCSHP
(9:03 ) Lizz's approach to working with brands
(12:02 ) How empathy plays into Lizz's work
(13:01 ) How did the SPCSHP rebrand impact the company?
(17:42 ) What "creative problem solving" means to Lizz
(22:36 ) How Lizz uses creative problem solving
(25:42 ) Launch your podcast with HumblePod!
(26:19 ) How Lizz keeps her team growing and inspired
(29:48 ) What Lizz does to stay inspired
(35:49 ) What's top of mind for Lizz in the industry
(40:58 ) What brand does Lizz admire right now?
(47:34 ) Where you can find more from Lizz and SPCSHP

About Lizz Behler

Lizz is charged with taking clients to fresh, strategically sound places to drive business impact, which earned her key positions at Huge, IPG Mediabrands, Global Team Blue, Campbell Ewald and Big Spaceship. She started in the business as a Digital Art Director, graduated from the College of Creative Studies, which has placed creative problem solving at the core of her work.

In her spare time, Lizz enjoys sailing, traveling, and spending quality time with her fiancé and two daughters.

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