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Cameron Norman helps people to innovate. He works with organizations like non-profits, governments, and healthcare to create, implement, and evaluate new ideas, products, and services into the world. Trained as both as a psychologist and a professional designer, Cameron brings both a creative and scientific approach to addressing complex problems in his role as the Principal and President of Cense Ltd, a Toronto-based consultancy studio. He’s also part of the Faculty of Design at OCAD University where he teaches graduate courses on design and health and serves as an adjunct professor at the Dalla Lana School of Public Health at the University of Toronto. 

• Company: Cense Ltd. 
• Blog: Censemaking 
• LinkedIn: https://www.linkedin.com/in/cdnorman/ 
• Twitter: https://twitter.com/cdnorman
• Email: cdnorman@cense.ca 
• Books Cameron’s reading: 
  • Boulton, J. G., Allen, P. M., & Bowman, C. (2015). Embracing complexity.
  • Sutherland, R. (2019). Alchemy: The dark art and curious science of creating magic in brands, business, and life.

• Who is Cameron Norman? [0:50 ]


• Coffee factoid. [2:01 ]


• Cameron’s best hope for the conversation. [2:45 ]


• On teaching. [3:36 ]


• Consulting, innovation, and evaluation [4:09 ]


• Programs versus services? [6:54 ]


• What is service design? [8:30 ]


• Healthcare and service design. [11:47 ]


• Complexity, systems, and practice. [18:32 ]


• Cameron’s story. [22:21 ]


• On creative problem solving. [30:25 ]


• Creative problem solving in groups. [34:07 ]


• Systems thinking & Art’s first job. [37:10 ]


• Evaluation and perspectives. [39:23 ]


• On diversity. [42:17 ]


• Complexity, systems thinking, and service design. [44:45 ]


• Book recommendations. [47:17 ]


• Human-centred? User-centred? [49:00 ]


• The dark side of empathy. [51:20 ]


• Who is Cameron Norman becoming? [54:43 ]

• Book of potential interest. Both of these are enormously practical in how they approach systems and complexity:
  • Jackson, M. C. (2003). Systems thinking: Creative holism for managers.
  • Williams, B., & Hummelbrunner, R. (2010). Systems concepts in action. 
• Cynefin Framework
• Dave Snowdon
  • How to Organize a Children’s Party: speaking on complexity (my most recommended resource for anyone interested in understanding the basics of complexity — and also the most entertaining). 
  • Cynefin Framework: another great video from him discussing the Cynefin Framework more fully that is worth sharing
• Jon Kolko: Jon is a remarkable fellow and his writing is among the best in the business when it comes to thoughtful consideration of design and how it affects our lives. 
• The Power of Ten
• Harvey