Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

This week, Matthew and Mohammed are joined by Debra Strougo (co-founder of Row House) to explore the cutting edge of wellness. From biohacking breakthroughs at the Dave Asprey conference to magnesium for sleep, AI coaches with empathy, and a viral $150 Pilates reformer from Aldi—this episode covers it all. Debra brings insights on stem cells, Airbnb's bold move into wellness, and how marketing voice defines success in high-ticket fitness.

A must-listen for anyone interested in the future of health and fitness.

This LIFTS episode covers:

• Biohacking & Supplements – Insights from the Dave Asprey conference, including nitric oxide, magnesium, and stem cell supplements.

• AI in Wellness – Exploring empathetic AI health coaches, personalization, and trust in tech like ChatGPT.

• Wellness Tech & Data – How companies like Amazon, Apple, and Airbnb are leveraging user data to drive health and fitness experiences.

• High-Ticket Fitness Programs – Discussion of Supra Human and the rise of identity-based, premium fitness coaching.

• Mass-Market Fitness Trends – Aldi’s viral Pilates reformer and what it says about wellness going mainstream.

👉 Learn more about Debra Strougo:
https://www.linkedin.com/in/debrastrougo/

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00:00 – Intro & Weekly Rundown

01:24 – Welcoming Debra Strougo

02:59 – Biohacking Conference Highlights

05:51 – Sleep Supplements & Magnesium

08:06 – Stem Cell Supplements

09:14 – AI Coaching with Empathy

12:14 – Trusting AI as a Wellness Coach

15:14 – Airbnb's Wellness Expansion

21:23 – Superhuman: Identity Transformation

27:18 – Aldi’s Viral Pilates Reformer

30:50 – Final Takeaways & Reflections