LIFTS Episode 78 - Wearables, Subscriptions & Data: A Deep Dive with Ben Foster
Description
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0’s backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like.
A must-listen for anyone building in fitness tech or navigating today’s quantified world.
👉 Learn more about Ben Foster:
https://www.linkedin.com/in/benfoster/
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00:00 – Intro + Today's Topics
02:00 – Mohammed’s Workout Program Update
05:29 – Introducing Ben Foster
08:35 – Whoop 5.0 Controversy
13:00 – Reddit vs. Reality
18:30 – Subscription Models Explained
25:40 – Customer ROI & Business Value
27:29 – Mayweather Gyms & Celebrity Brand Risks
31:16 – Authenticity in Fitness Brands
34:27 – Weighted Vests & Equinox Collab
38:18 – Data Overload vs. Personalization
43:51 – Future of Data: One Metric to Rule Them All?
47:00 – Final Thoughts on AI & the Digital Twin
48:56 – Outro
United States
