LTM 113: The Polish Marketplace Landscape - or: Why no one can get past Allegro
Description
“If you can't do better than Allegro, stay at home.”
A clear message from Marcin Czyczerski – and a warning to Western platforms that think they can just start up in Poland. The former CEO of CCC/Modivo describes the unique features of the marketplace landscape in Poland – one of the most exciting and challenging e-commerce markets in Europe.
Marcin explains why Allegro is so dominant and why Western brands often struggle on Allegro. He assesses the opportunities for other players and reveals what makes Polish retailers and customers tick.
Chapters
00:00 Introduction to the Polish Marketplace Landscape
11:01 The Rise of E-commerce in Poland
24:05 Challenges for Western Marketplaces in Poland
24:33 Understanding Polish Consumer Behavior
30:27 Allegro's Competitive Edge
35:09 Challenges for Western Brands on Allegro
42:48 The Future of E-commerce in Poland
United States
