LTM 117: Refurbished, Retail, Reach - How MediaMarktSaturn is reinventing its Marketplace
Description
"E-commerce isn’t complex." A bold statement – especially coming from the Vice President Marketplace at MediaMarktSaturn. But Christian Kollesch means it. In this episode, he explains what’s behind it: the strategic repositioning of the MediaMarktSaturn marketplace, the expansion into new verticals like DIY and Baby & Kids, and the ambitious goal to become Europe’s leading platform for refurbished electronics. He also shares how this transformation is being executed – with hands-on seller support, access to first-party data, and unique services such as Space-as-a-Service. Last but not least, he talks about the marketplace’s international rollout, which is recently live in Belgium and Poland and will soon expand to Turkey and Hungary, all while tripling GMV within just one year. For more Information: https://faq.mediamarkt.de/app/answers/detail/a_id/17006/~/was-ist-der-mediamarkt-marketplace%3F
Chapters
00:00 Introduction to MediaMarkt's Marketplace Expansion
05:50 The Shift in Marketplace Strategy
10:06 Marketplace Growth and Performance Metrics
14:00 Seller Dynamics and Quality Management
17:01 Competitive Pricing and Seller Advantages
21:19 Marketplace Strategy and Seller Support
25:06 Expanding into New Vertical Categories
28:24 Brand Integrity and Customer Expectations
30:00 Onboarding Process for Sellers
32:46 Quality Control and Seller Performance
35:34 Vision for Refurbished Products Market
United States
