Can a heritage brand redefine itself without losing its soul?  Join us as we explore the complex world of automotive branding and identity in our latest episode.  Discover the historical pitfalls that led to the downfall of renowned brands like BMC, Triumph and American Motors, with their identity crises and missed opportunities for consolidation and reinvention. Tune in for a comprehensive overview of automotive branding and the lessons learned from both successful and faltering companies.

Everett J.

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