What's driving the revival of off-road utility vehicles, and why are they capturing the imagination of a new generation? Our latest episode explores this trend, questioning the necessity of the myriad off-road options swamping the market beyond stalwarts like the Jeep Wrangler and Ford Bronco. We trace the evolution of the SUV landscape, from the robust early models to the rise of CUVs in the 2000s, and spotlight regions like China where rugged vehicles remain essential. Join us as we inspire you to embrace the thrill of adventure and the endless possibilities it offers.

Everett J.

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