DiscoverThe Big Vin TheoryLarry Lockshin - Emeritus Professor
Larry Lockshin - Emeritus Professor

Larry Lockshin - Emeritus Professor

Update: 2023-10-07
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We chat to Larry Lockshin about his research on wine marketing. What are the most effective ways to market wines? Are regional bodies effective? What about competitions and awards? How should we promote sustainability? And more...

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Larry Lockshin - Emeritus Professor

Larry Lockshin - Emeritus Professor

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