Launching your brand in China
Update: 2018-11-13
Description
This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:
- how to get started and dispel common myths;
- protecting your intellectual property and growing your brand in China;
- adapting to the local mindset and building local alliances;
- how to combat sudden policy changes and navigate government regulations;
- protecting your brand cross-border.
Host: Kirsten Johnston, CEO of JWDK
Panelists:
Michael Norris, Former Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law
If you would like to get in touch with the speaker, please email janet.jiang@britishchambershanghai.org
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