Welcome to our fourth episode of Season Two in the Live Lounge Podcast Series, where we take a China perspective on maximising brand Scotland.

It explores the current opportunities for Scottish SME businesses to export to China circumnavigating the category of premium consumer goods. Topics include to how to leverage your Scottishness in China and what opportunities lay ahead for Scottish brands selling to the growing middle-class Chinese market.

Live Lounge panel:
Kirsten Johnston, CEO & Brand Strategist, JWDK; Chair Marketing Focus Group, The British Chamber of Commerce Shanghai (Host)
Kevin Liu, Head of Greater China and Energy Trade Lead for Asia Pacific for Scottish Development International
Josh Lane, Regional Director — Asia, Holland & Sherry
Jeffrey Xu, China Representative, Begg & Co
Lee Folland, Director of Research, Reuter Communications
Simon Lee, Managing Director & Head of Investment & Capital Markets, International Merchandise Exchange & Exhibition (IMX)