Join Robyn Spangler R.D. on the To The Root Podcast  as she delves into insightful conversations with thought leaders and changemakers like Cierra Robbins R.D., a seasoned Dietitian and Sales Coach. They dive deep on the crucial distinction between lead generation and sales content strategies. Plus, they unpack the nuances of effectively driving leads versus converting them into sales, offering practical insights and proven tactics for each stage of the customer journey. Cierra also shares her expert perspectives on crafting compelling lead generation campaigns that resonate with your audience and leveraging sales content to maximize conversion rates. Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• Lead generation vs. sales content
• Types of lead gen content
• Strategies to Turn Audience Engagement into Revenue
• Importance of authenticity and vulnerability in content.
• Importance of starting lead gen early, not just before launches.
• Channels for lead gen beyond Instagram: TikTok, podcasts, networks.
• How to balance Lead Gen and Sales
• Practical steps for promoting email list and tracking conversions.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/