Summary

In this conversation, Dave Prior and Sara Doubleday discuss the complexities of managing change within creative teams, the integration of AI in creative processes, and the importance of maintaining human connections in a remote work environment. Sara shares her experiences with team mergers, the challenges of efficiency versus human connection, and the need for a supportive agency culture that fosters collaboration and creativity. The discussion highlights the nuances of change management and the significance of treating team members as individuals rather than mere processes.

If you'd prefer to watch the video version of this podcast, you can find it here: https://www.projectmanagement.com/blog-post/77403/leading-creative-teams-through-change-with-sara-doubleday

Takeaways
• The role of a creative lead involves clearing blockers for the team.
• AI is a tool to enhance creativity, not replace it.
• Change management requires grace and understanding of individual differences.
• Team dynamics are crucial for successful project execution.
• Building connections in remote teams takes intentional effort.
• Efficiency should not come at the cost of human connection.
• Successful change is a complex, non-linear process.
• Agency culture can significantly impact team morale and productivity.
• Recognizing the value of individual contributions is essential.
• Continuous learning from past experiences is vital for growth.

Chapters
00:18 Introduction to Chaos and Collaboration
03:32 Navigating Change in Creative Teams
06:13 The Role of AI in Creative Processes
13:01 Building and Rebuilding Teams
16:04 Misconceptions About Change Management
19:49 Reflections on Change and Team Dynamics

Digital Pm Summit: https://bureauofdigital.com/event/digital-pm-summit-2024
Sara's Speaker Page at the 2024 DPM Summit: https://bureauofdigital.com/sara-doubleday-dpm-summit-2024
Dave's Speaker Page at the 2024 DPM Summit: https://bureauofdigital.com/dave-prior-dpm-summit-2024

Contacting Sara:
LinkedIn: https://www.linkedin.com/in/sara-doubleday/
Web: https://www.saradoubleday.com
Seer Interactive: https://www.seerinteractive.com