Episode Description:
In this episode, we dive deep into Racheli Bergfeld's inspiring journey as Head of PPC at Wadi Digital. Racheli shares how being authentic paved the way to becoming a leader in the world of digital marketing.

Discussion Points:
● Racheli's journey from psychology to digital marketing
● How early experiences in lead generation influenced her career
● The significance of teamwork and taking initiative
● Balancing leadership and management responsibilities
● Fostering team growth and learning from past failures
● Integrating personal life skills into professional growth
● Maintaining authenticity on LinkedIn and in business

Summary of the Conversation:
Racheli Bergfeld discusses her career path from studying psychology to becoming a key player in digital marketing. She shares insights from her early roles in lead generation at Guesty, her experiences at marketing agencies, and how she transitioned into content creation and PPC management. Racheli highlights the importance of initiative, teamwork, and continuous learning. She also delves into leadership strategies, balancing management with team growth, and learning from both successes and failures. Additionally, Racheli emphasizes and stresses the importance of being authentic in all professional endeavors.

About The Guest:
Racheli Bergfeld is the Head of PPC at Wadi Digital. With a diverse academic background in psychology, sociology, and criminology, Racheli has carved a unique path in the world of digital marketing. From her early days in lead generation at Guesty to her current leadership role, Racheli is known for her hands-on approach to PPC, her ability to foster team growth, and her authentic leadership style.

Key Takeaways:
1. Embrace every learning opportunity, even from different fields or industries.
2. Initiative and teamwork are critical drivers of personal and professional growth.
3. Leadership is about balancing management tasks with fostering team development.
4. Authenticity on platforms like LinkedIn helps build trust and meaningful relationships.
5. Learning from failures is essential for both career and personal growth.

Time Stamps:
● 00:00 Introduction and Guest Background
● 00:48 Early Career and First Job Experience
● 02:34 Transition to Marketing and Content Creation
● 04:08 Learning and Growth in Marketing Roles
● 07:35 Navigating Job Changes and Education
● 09:56 Entering the Agency World
● 13:19 Client Management and KPI Development
● 26:33 Leadership and Management Insights
● 43:39 Understanding the Judgment Process
● 44:15 Indicators of Readiness
● 45:13 Handling Growth and Change
● 46:55 Trust and Relationships in the Workplace
● 52:22 Balancing Work and Personal Life
● 56:44 Leadership and Followership Dynamics
● 01:13:15 Learning from Failures
● 01:19:51 Advice for Career and Personal Growth
● 01:24:28 Final Thoughts and Reflections

Links for the Guest:
Connect with Racheli Bergfeld on LinkedIn: https://www.linkedin.com/in/racheli-bergfeld/
Visit Wadi Digital: https://wadidigital.com/

Call to Action:
Ready to gain valuable insights into leadership, digital marketing, and career growth? Tune in to the full episode with Racheli Bergfeld and discover actionable takeaways to help you thrive in your personal and professional journey!

More about the host:

Dr. D. Leitner has spent over 15 years educating and advising executives, managers, team leads and more about how to utilize strategy for success.

As an consultant and mentor, he's worked with everyone from CEOs and other C-Suite executives down to team leads and individual contributors to improve their leadership, followership, and strategic engagement. His clients have come from bootstrapped startups and small businesses to well established large corporations and non-governmental organizations. 

He's also works as a leadership mentor, coach, and consultant for officers in the IDF. 

You can learn more about him on his website: https://www.drdleitner.com