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Leading with Purpose: Liseli Sitali's Vision for Sport and Empowerment

Leading with Purpose: Liseli Sitali's Vision for Sport and Empowerment

Update: 2023-10-01
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Liseli Sitali is a visionary leader in both sports marketing and social impact - advocating for women, especially Black women in sport. She has held a series of impressive leadership roles at top sports companies from DAZN to Sky Sports, and now as Director of Football and Music Partnerships at Expedia Group.

Join us as we delve into Liseli's remarkable story, where every chapter is underlined by her commitment to helping underrepresented voices succeed within sports. In this insightful conversation, Liseli reveals the intricacies of fostering partnerships that bridge the realms of sports and music and enlightens us on the connection between the businesses of travel and sports. Her infectious enthusiasm is a driving force as she continuously champions a more equitable industry, making tangible contributions to the world of sports and beyond.

Tune in to gain a deeper understanding of the power of collaboration, creativity, and purpose in driving meaningful change.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

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Leading with Purpose: Liseli Sitali's Vision for Sport and Empowerment

Leading with Purpose: Liseli Sitali's Vision for Sport and Empowerment