One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself?

The answer isn’t black and white. It depends entirely on you and your business.

I’ve worked with eCommerce business owners who start learning ads and quickly realize they don’t love the process—or simply don’t have the time. On the flip side, I’ve also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities.

So, how do you decide?

There are three key factors to consider before making the call:

1. Turnover – Can you afford to hire an agency?

2. Time – Do you have the time to learn and manage ads yourself?

3. Temperament – Do you enjoy working with numbers, testing strategies, and analysing data?

Let’s break these down in today’s episode, so you can make the right decision for your business.

Resources, Links & Mentions:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan Winter on Instagram: @meganwinter

Lume Marketing on Instagram: @lumemarketing