Meta Ads Success Metrics to Measure (and the benchmarks to aim for)
Update: 2025-03-03
Description
Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth.
The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for.
In today's episode I go over the success metric to measure, including what is a "good" benchmark to aim for.
Resources, Links & Mentions:
Learn how to run your own ads like a pro: The ROAS Lab
Let us take the wheel and run your ads for you: Done-for-you Meta Ads
Unsure which option is right for you: Take the quiz
Megan Winter on Instagram: @meganwinter
Lume Marketing on Instagram: @lumemarketing
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