On this episdoe of Your Working Life, Caroline talks to Andrew Brodsky, an award-winning business professor and management consultant at The University of Texas at Austin's McCombs School of Business. Andrew specializes in virtual communication and workplace technology, and wrote a new book called "PING: The Secrets of Successful Virtual Communication". He and Caroline talk abbout his actionable framework for mastering modern workplace interactions across all communication platforms.

Social Media/Links: 

• Read 'Ping: The Secrets of Successful Virtual Communication'. 
• LinkedIn
• Ping Group

Music credits for this episode: 

Week Thirteen by Ben von Wildenhause, Free Music Archive (CC BY) 

Week Thirteen by Ben von Wildenhause, Free Music Archive (CC BY) 

Social Media/Links: 

·      Book Link for 'Ping: The Secrets of Successful Virtual Communication: https://www.amazon.com/Ping-Secrets-Successful-Virtual-Communication/dp/1668055244

·      LinkedIn: https://www.linkedin.com/in/andrewsbrodsky/

·      Personal Website: https://abrodsky.com/

·      Ping Group: https://pinggroup.org/

PING:

 

We’ve all been there—sitting through a meeting that could’ve easily been an email. And that email? Maybe it should have been a quick voice note. And your camera? It’s okay to turn it off. In fact, sometimes it’s even better.

 

Andrew Brodsky—a Harvard Business School doctoral graduate, award-winning business professor, management consultant, and expert in virtual communication at The University of Texas at Austin—has dedicated his career to unraveling the intricacies of virtual communication. Diagnosed with cancer as a teenager, his treatment led to a lifelong immune deficiency, which has resulted in years of his life being confined primarily to the virtual realm. This personal experience has given him a unique understanding of the challenges and nuances of communicating from a distance.

 

In his forthcoming book, PING: The Secrets of Successful Virtual Communication (Simon Element/Simon Acumen; February 11, 2025), Brodsky explores the complexities of modern workplace interactions and provides an actionable framework for mastering virtual communication. His research shows how to make the most out of communication technology from video calls to instant messaging, offering practical strategies for navigating all workplaces from in-person to remote and everything in-between.

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