Legacy Brands: Evolving at the Speed of Culture
Description
How do centuries-old legacy brands maintain relevance while honoring the long-standing traditions that got them to where they are today?
Diana Haussling, General Manager of Consumer Experience & Growth at Colgate-Palmolive, put it simply — you must evolve at the speed of culture.
Diana shares her unique insights on the privileges of working with iconic brands and the challenges of balancing innovation with heritage in a fast-moving market.
If you’re interested in how conventional brand management intersects with contemporary operational models, then you won’t want to miss this episode.
Join us as we discuss:
[5:02 ] Finding the North Star that can future-proof your brand
[13:38 ] The importance of jumping on cultural moments
[19:43 ] Why understanding your organization’s strengths is a superpower
[25:08 ] Taking the negativity out of conversations around motivations
Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.
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