Text us your thoughts on the episode or the show!

What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. Discover how she navigated the leap from practicing law to launching Willit, complete with lessons learned about legal complexities, rebranding, and international expansion.

Resource management and adaptability are crucial in today's volatile economic landscape, and Vivian shares her strategic approach to these challenges. From making swift decisions to optimizing resources, we discuss how businesses can thrive in times of both abundance and shortage. Learn about the necessity of being agile, cutting down on unnecessary expenses, and managing growth sustainably—all skills that have become even more critical in the wake of the pandemic. 

Finally, delve into the nuances of strategic decision-making, branding, and SEO challenges. Vivian, alongside our hosts, explores the importance of blending thorough analysis with intuition, especially when facing the competitive landscape of SEO. From rebranding efforts to creating quality content that resonates with humans over algorithms, this episode offers invaluable insights into building a successful brand. Whether you're a budding entrepreneur or a seasoned business leader, this conversation will equip you with strategies to navigate the multifaceted world of running a business.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Meet Jeto, your new Marketo campaign co-pilot!

Jeto is an application that centralizes all your campaign intake into a single place by allowing  marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. 

The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.

Ready to cut costs, speed up your campaigns, and make marketing operations a breeze?

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show