Lessons from a Rebrand
Description
In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.
Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifting industry dynamics, and evolving client needs) to the many rounds of exploration, feedback, and alignment, this episode explores the rebrand from every angle.
Key takeaways:
- How internal voices and external perceptions converged to spark the need for change.
- The balance between honoring legacy and embracing evolution.
- Why simplicity, truth, and plain-speak became the pillars of our new positioning.
- What it means to “own every moment” and how that belief now guides everything we do.
Whether you're navigating a rebrand, considering one, or just curious how agencies rethink their own identity, tune in for a real-world glimpse at the thinking, process, and lessons behind ours.
United States
