Part 2: The Future of Marketing: Exploring the Power of Digital Communities
Description
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.
What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.
You will learn:
- What is the "Engagement OS" system and how it delivers earned engagement
- How the Engagement OS can help position your brand to best engage your customers
In Part 2, Laliv and Michael continue with the conclusion of their podcast conversation, where they delve deeper into measuring the ROI of communities and quantifying their revenue impact, tips to learn how B2B brands can ensure the longevity of their communities, and guidance for those looking to start their own.
United States
