[00:00:30 ] Deneé Barracato: Kelly Watts was a former assistant coach at several different institutions before she ended up at Hofstra. And she was a woman of color that was just so vibrant.

She loved sports. She loved people. She loved the Lord. And every time I was around her, I just felt this spirit of joy. And she was just always so fun to be around, and she put things in perspective for me at a very impressionable age in my life as a young adult, where she always reminded me to keep the Lord first.

Trials and tribulations are going to come, and adversity is going to come, but you need to stay focused and centered, and she really poured her optimism into me and I appreciated that. And then she was actually great at basketball. So, she taught me as a guard the skills that I needed to be successful on the next level.

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[00:01:19 ] Tommy Thomas: Our guest today is Deneé Barracato. She's the Deputy Director of Athletics for Operations and Capital Projects at Northwestern University. Her career path to Northwestern has taken her to leadership roles at York College, Queens College, and Adelphi University.

She did a stint in Indianapolis with NCAA as the Associate Director of Division I Women's Basketball, and she even did a stint at Madison Square Garden's Company as Director of Strategy, where she worked with the Knicks, the Rangers, and the New York Liberty teams to further advance the marketing and business objective of the Madison Square Garden business partners.

[00:02:00 ] Tommy Thomas: She took her undergraduate degree from Hofstra University, where she was a four-year basketball letter winner. As a student athlete at Hofstra, she led the nation in steals for women's Division I basketball and earned America East All Conference honors. Following graduation, she played professionally in the Women's Professional League in Puerto Rico for the Saints of St. Juan, as well as with the National Women's Basketball League as a member of the Atlanta Justice. In addition to her undergraduate degree from Hofstra, she earned a master's degree in exercise science and sports management from Adelphi.

She's married to Michael, and they have three children, Grace, MJ, and Mia.

[00:02:41 ] Tommy Thomas: Deneé, welcome to NextGen Nonprofit Leadership.

[00:02:45 ] Deneé Barracato: Thank you for having me, Tommy. I'm humbled. It's a pleasure to be here with you all just to talk about sports and my journey thus far.

[00:02:54 ] Tommy Thomas: Thank you. My guests sometimes want to know where I find all these people.

Ty Brown has a podcast on leadership, and I listened to it. And I heard Deneé about maybe two months ago, three months ago. And I thought this is somebody I would love to have as a guest. You're so gracious to carve out some time for us in the midst of what I know is a busy prelude to your intercollegiate athletics this year.

[00:03:19 ] Tommy Thomas: But before we dive too deep into sports or your current role, take me back to your childhood and tell me what was it like growing up? 

[00:03:29 ] Deneé Barracato: Oh, wow.  Growing up, I had a very active childhood. I was a tomboy at heart. I loved activity. I loved sports. I wouldn't say competitively, but just out in the park, a city kid originally from the Bronx, and my parents are from the city as well.

First generation here in the United States, although Puerto Rico is a territory of the United States, but they were born there and moved here at a young age, and then raised us in New York city. And later we moved out to Hempstead, Long Island where I went undergrad near Hofstra. I was a very active kid, loved life, and loved sports.

And when I was in middle school, I was introduced to women's basketball or just basketball in general, from an organized standpoint. And I remember I just fell in love with it. I fell in love with the idea of playing something that was pretty cool at the time. And then I realized that I was actually decent at it.

[00:04:32 ] Deneé Barracato: And it was interesting because I have two sisters, two older sisters. I'm the youngest of three. And my father ended up coaching the middle school team, and we were all on it. And I remember my older sister, Damaris, she was actually pretty good. She played at a junior college.

And then my older sister, she just wanted nothing to do with it. She didn't like the physical interaction. And as I mentioned, I embraced it. My father encouraged me to continue to play, and the rest is history. I then transitioned to a public school and started getting engaged in summer basketball, AAU later in my high school career and ended up at Hofstra university.

[00:05:17 ] Deneé Barracato: So, I would say my family, certainly my parents both being educators, but both being Hispanics growing up in the city, tried to instill in us work ethic, education, and just avenues to further my educational career. And basketball was one of those endeavors that helped me do that.

And so now in my career, I can say that I will be forever indebted to basketball, but also this industry for giving me so much. And so that's why I do what I do to give back to potential student athletes and young adults that one day want to take advantage of that opportunity to do something very similar to myself.

Yeah, so that's my childhood in a nutshell but one that I'm very proud of.

[00:06:01 ] Tommy Thomas: So, when you were in high school, what kind of career aspirations did a young 15-year-old have?

[00:06:08 ] Deneé Barracato: I have to be honest with you. I was so enamored with the sport of basketball. I was so tunnel visioned. I was determined to play Division I Women's Basketball.

I didn't even know what that meant at the time. I just wanted to play at the highest level, wherever it was. And I worked tirelessly to ensure that happened, whether that was working out two days on my own as a 15, 16-year-old doing whatever I had to do, because I really came on to the AAU summer league basketball scene pretty late.

[00:06:39 ] Deneé Barracato: My parents really didn't know the first thing about college scholarships and what sports can actually bring to an aspiring, young individual like me wanting to play on the next level. I don't know that they fully understood that there could be possibilities to getting a full scholarship that would allow me to be educated at no cost.

And so once my parents learned that, then we fast forward through everything. So, my main focus was maintaining my grades so that way I can then play Division I Women’s Basketball.  And then from there, obviously, the sky's the limit with potentially playing overseas.

[00:07:16 ] Deneé Barracato: At the time when I first started, I think it was my freshman year. I don't know that the WNBA was even a thing. I don't know that it became a thing until my senior year. Back when I was 15, 16, that was my focus and I'm a bit taken back because if that is my daughter's focus at 15, 16, then I think we're going to have a different conversation.

But certainly, it was one that I was really enamored with. And I had to be honest with you, even my relationship with the Lord probably wasn't first and foremost, the way it probably should have been back then. And it's later in life that I realized that there's more to life than just basketball, sports, and my own personal ambitions.

And we could talk about that a little bit more, but that was what was going through my mind back then.

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[00:08:00 ] Tommy Thomas:   What is something that people are usually surprised to learn about you?

[00:08:06 ] Deneé Barracato: Oh, that I actually have three children. Every time I share with them that I'm married with three children and I'm closer to 50 than I am to 40 they really get surprised.

And I guess that's a compliment in a lot of ways, but one that hopefully I balance really well. At work, I work really hard and I'm hoping that my children will see that work ethic in me, but at the same time sometimes that comes back to impact the amount of time that I do spend at home.

[00:08:33 ] Deneé Barracato: Because they see me so often, whether it's at work or at conferences which is where you heard Ty Brown's podcast, because I was at the NACDA conference and convention. Sometimes they don't realize that I actually have a family at home that's waiting for me, that depends on me.

Obviously along with my husband, but yeah, I think that's something that they're surprised about. And even then, I even played professionally at the next level beyond just Hofstra University. And that was a wonderful experience too. And I think the last thing that might surprise them that I probably don't talk about as often as I should is my father is a pastor.

And so, I was raised in the Word and although I didn't always walk in faith, it was instilled in me and that verse that talks about raising your children in the ways of the Lord and they shall not depart and those teachings. I think my life is evidence of that. And I'm hoping that I can certainly do the same with my children.

[00:09:25 ] Tommy Thomas: Part of this sub theme I've got going here is the coaches in my life. And I've interviewed six or seven people like you who played intercollegiate sports. And we talked about things they learn from sports and things they learn from the coaches in their lives.

So, thinking back, which coach do you