In this episode, Yanique interviews Natasha Wright, a psychology degree holder, who shares her insightful perspective on the integration of psychology into event planning. Natasha strongly believes that events revolve around people, and since psychology is centered on understanding human behavior, it serves as a valuable tool for creating impactful and memorable event experiences. 

By leveraging her expertise in human behavior, Natasha effectively enhances brand awareness and ensures that attendees have a clear understanding of what to expect from the event. This attention to detail and commitment to fulfilling the event promise are crucial for thriving in the industry. 

Don't miss out on this episode, as it offers valuable insights and tips for successful event planning.

Highlights:

00:03   Natasha's approach to create events through diversity, equity and inclusion.

06:53   Infusing  your value to create your event promise.

10:04   How does Natasha leverage her role as Chief Experience Curator to move brand awareness and create lasting impressions?

13:52   Being in the event industry which is still marketing, What part of marketing does Natasha move away from?

15:57   Natasha's biggest challenge so far in handling events and how did she overcome the challenge?

21:37   How does Natasha incorporate fun and other emotional temperaments in making a successful event?

25:44   What's one event, you think that every event professional should attend to sharpen their skills?

29:18   Why is it important to let people know what to expect from events or what is your event promise?

26:51   How has COVID changed both Natasha and Yanique being both of them are introverts?

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