To thrive as a successful professional in the event industry, mastery of business skills is essential. It's more than just mastering the ins and outs of the industry, including networking, relationship-building, and becoming a subject matter expert. Sometimes, the focus isn't solely on immediate monetary gains, but on cultivating lasting connections. Landing significant deals isn't an overnight endeavor. It's just unrealistic! If you are unwilling to have conversations, then your business won’t grow.

Erica Maurer, the featured guest on today's episode of Eventist 365, embodies these core principles. Her extensive experience in the events, marketing, and hospitality sectors speaks volumes. 

This episode is a must-listen, especially for event marketers and professionals aspiring to stand out in the industry.

Highlights:

00:49 How did Erica build her business from the ground up in the event industry?

03:05 Insights on maintaining long-term relationships

05:19 Being of service instead of looking at the bottom line.

08:05 Enhancing DEI in event planning

10:42 Strategies for partnering with other businesses and stakeholders.

16:05 The Event Planner Expo and why Erica and her partner decided to create it?

22:06 The art of follow-up and its relevance to business

28:51 Erica shared one event that didn't go as planned and how she managed to turn it around.

33:02 Top three advice for event marketers and professionals in order to stand out in the industry.

36:20 How to attend the Event Planner Expo on October 10 to 13,  this year?

38:47 Closing

CONNECT WITH ERICA MAURER:

Website - https://www.theeventplannerexpo.com/

LinkedIn - https://www.linkedin.com/in/erica-maurer-687696/

Instagram - @theeventplannerexpo

The Event Planner Expo 2023:

Promo Code: Gary30 to get a 30.00% discount

https://www.eventbrite.com/e/the-event-planner-expo-2023-tickets-445378668587

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Website:

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