On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025

Exploring New Platforms

• First step: Download the app, create an account, and explore its functionality.

• Understanding a platform is different from committing to creating and maintaining content.
  

Two Approaches to Adopting a Channel

[1] Reactive Method (Not Ideal)

• Many social media managers feel pressured to adopt new platforms due to external influences.

• Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it.

• Leads to rushed decisions without a strategy.

• Simply having a presence on a platform is not a valid goal.

• Constantly chasing new platforms can lead to:

• Burnout

• Reduced content quality

• Mental health concerns
  

[2] Strategic Method (Recommended Approach)

• Creating an account should be the last step, not the first.

• Strategic adoption aligns with:

• Organizational goals

• Audience needs

• Available resources
  

Key Questions to Consider Before Adopting a New Platform

1. Understand Your Goals – Does the platform help achieve business objectives?

2. Know the Audience – Research platform culture, user behavior, and preferences.

3. Content Fit – Can content be adapted naturally to the platform?

4. Examine Resources – Can the team sustain consistent, high-quality content?

5. Evaluate Competitors & Peers – Are industry leaders seeing success on the platform?

6. Develop a Content Management Plan – Ensures consistency and engagement.

7. Track Progress – Regularly assess performance and adjust strategy as needed.
   

Conclusion

• A thoughtful strategy prevents wasted effort and resources.

• If a platform isn’t delivering results, reallocate efforts to more impactful channels.