Life Apocalypse with Jim Kukral
Description
Have you experienced a “life apocalypse” event? What are the steps to overcoming and making the most of a life apocalypse event? How has the pandemic encouraged a massive shift in people’s approaches to life?
In this podcast episode, Billy and Brandy Eldridge speak with Jim Kukral about life defining apocalypses.
Meet Jim Kukral

For 25-years Jim Kukral has been writing books (10), keynote speaking (150+), and building successful lifestyle businesses as a marketing entrepreneur.
But the pandemic and a near-death diagnosis of colon cancer changed everything for him in 2020, so he threw away all his past success to start something completely different, a new brand called Life Apocalypse.
As an almost fifty-year-old successful businessman, husband, and father of two, Jim realized that he needed to spend his remaining days on this planet helping people figure out how to live a life of significance, impact, and purpose. Jim created Life Apocalypse to help people like him who are thinking about legacy, death, lifestyle, and life purpose.
Visit Jim Kukral’s website and connect with him on Instagram, Twitter, Youtube, and LinkedIn.
FREEBIE: Take Jim’s Free Text Based Life Apocalypse Challenge
In This Podcast
Summary
- 22 minutes to a life apocalypse
- What is a life apocalypse?
- Life is changing
- The steps to overcoming a life apocalypse event
22 minutes to a Life Apocalypse
When Jim was diagnosed with cancer in 2020 and scheduled for operation, he was left alone in a hallway before his operation started for 22 minutes.
I was in my thoughts for 22 minutes. I [didn’t] think about the money or things like that. I thought, “what did I leave for my family in terms of legacy?” Meaning, what are my kids going to remember me by? (Jim Kukral)
That period of reflection, in the face of not knowing if he would survive, brought incredible insight into his life.
During those 22 minutes, Jim reconnected with the things that he realized were actually the most important in life, for him, and probably for other people as well.
Those 22 minutes were really the most important in my life because they allowed me to look and really think about what meant the most to me. (Kim Kukral)
Most people will experience this moment in life, where – due to life-threatening circumstances or unforeseen challenges – they realize what is truly important to them in this world. That is a life apocalypse event.
What is a Life Apocalypse?
Apocalypse is not only about zombies. It is also about a revolution and revelations.
These are what I call life apocalyptic events. A life apocalypse is a transitional moment in your life that’s usually not self-imposed that greatly directs how your life will move forward. (Jim Kukral)
Everyone will experience a life apocalypse at some point in their lives.
These can be positive moments such as the birth of your children, as well as negative moments, such as being diagnosed with cancer.
After traumatic experiences, people can experience post-traumatic stress disorder, PTSD. What they can also experience is post-traumatic growth, PTG.
When you change your mindset and think about how you can grow from a trauma, you can learn to change your life for the better after each moment of struggle.
Life is changing
Throughout the world, millions of people have experienced life apocalypses due to the pandemic, both good and bad. As a result, there has been a dramatic increase in changes in lifestyles.
Everybody has shifted … the world has shifted, their brains have shifted, and they’re not going back to the way it was before. (Jim Kukral)
More people have sold their cars and houses, quit their jobs, live on the road, make art, pursue their passions, and have finally started to create the lifestyles that they want for themselves instead of slogging away at what is expected of them.
The steps to overcoming a life apocalypse event
1 – Mindset: people think they always have more time than they have in life to do the things they want to do. Get your mindset right and move forward.
2 – Lifestyle: decide to change your life by changing your style of living. Can you let go of fear and change your approach to experiencing life?
3 – Impact: the good we do today becomes the happiness of tomorrow. What is the impact you are leaving and creating for the people who will come after you?
4 – Purpose: what are you doing that you can share with others to improve life as a whole?
Useful links:
- BOOK | Jim Kukral – Your Very Own Life Apocalypse: A Post-Pandemic Roadmap to Living Well Before You Die! [Coming 2022]
- BOOK | William James – The Varieties of Religious Experience
- Visit Jim Kukral’s website and connect with him on Instagram, Twitter, Youtube, and LinkedIn.
- Find out more about Life Apocalypse!
- Discover more at The Beta Male Revolution Website
Meet Billy Eldridge

Meet Billy, the resident beta male. For Billy, this is a place to hang out with other beta males and the people who love them. We’re redefining what beta males look like in the world. I have learned to embrace my best beta self, and I can help you to do the same. As a therapist, I understand the need to belong. You belong here. Join the REVOLUTION.
Meet Brandy Eldridge

Hello, Beta friends. I am an alpha personality who is embracing the beta way of life. I feel alive when connected with people, whether that is listening to their stories or learning about their passions. Forget small talk, let’s go deep together. Come to the table and let’s have some life-changing conversations.
Thanks for listening!
Did you enjoy this podcast? Feel free to leave a comment below or share this podcast on social media! You can also leave a review of the Beta Male Revolution Podcast on iTunes and subscribe!
Podcast Transcription
[BILLY ELDRIDGE]:
Hello, and welcome to Beta Male Revolution podcast, a podcast that started out by seeing the world through a different lens of masculinity, and now has become a place for people to deconstruct their shit in the second half life. I’m Billy Eldridge.
[BRANDY ELDRIDGE]:
I’m Brandy Eldridge. As a married couple, we’ve had a ton of disagreements, tried to be honest about challenges and setbacks and hopes of becoming better versions of ourselves. So grab a cup of coffee, come hang out, let’s chat a little bit like we’ve known each other for 20 years.
[BILLY]:
That’s what I’m talking about. Let’s get jaggy with it.
[BRANDY]:
No.
[BILLY]:
What?
[BRANDY]:
No.
[BILLY]:
Hey guys. Thanks for hanging out with us today. We’re excited to be back and bringing some guests your way that we believe have some content around the direction that we’re going with the podcast. Today we have Jim Kukral. Did I say that correctly?
[JIM KUKRAL]:
That’s pretty good. I like it.
[BILLY]:
I’m getting close. Well, we’re the Eldridge’s and that gets messed up quite a bit, but —
[BRANDY]:
It doesn’t not, not like his last name. Hey Jim, welcome. Glad to talk to yo




