The room buzzed at the Mount Pleasant Expo, and that spark set the stage for a focused conversation on building real momentum: turning LinkedIn from a static profile into a pipeline, using AI as a practical tool, and leaning on community to move faster with less friction. We sit down with Trio Solutions’ marketing director to unpack what works now for small and midsize businesses that want measurable growth without losing their human touch.

We start with LinkedIn strategy that goes beyond posting for vanity metrics. Think outcome-driven profiles, thoughtful comment engagement, and targeted searches that surface the exact titles and industries you serve. Then we get tactical: outreach cadences, conversation starters that feel human, and metrics that actually matter—responses, meetings, and revenue. From there, we shift to AI as a workflow booster. It’s not a replacement for taste and judgment; it’s a time-saver for research, summarization, and draft creation. We talk use cases, guardrails, and how to keep voice consistent while letting machines handle the heavy lifting.

Community ties it all together. The Expo becomes a live map of partners and prospects standing steps away. We highlight Creatathon, a 24-hour sprint where marketers deliver free creative to nonprofits, as a model for impact and skill-building under pressure. And we revisit the “Who Not How” mindset: find the specialist, build the team, and stop wrestling alone with problems someone else already solved. Business is an ecosystem, not a silo—and collaboration beats isolation every time.

If you’re ready to turn conversations into clients, align AI with your team’s strengths, and grow through partnerships, this one will meet you where you are. Subscribe, leave a quick review, and share this with someone who needs a nudge to find their “who” today.

Presenting Sponsor: Mount Pleasant Chamber of Commerce

Studio Sponsor: Charleston Media Solutions

Expo Podcast Sponsor: ‪@PollenSocial‬

Production Sponsor: RMBO.co

Design Sponsor: DK Design

Interested in Sponsorship? Click here.

Committee:
Kathleen Herrmann | Host | MPCC Immediate Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Marketing Chair | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | Social ABCs
Ben Nesvold | Co-host | In-coming President | Edward Jones