The room lights fade, the mic clicks on, and a familiar rink-side voice guides the crowd. That same calm command powers a 200+ event DJ company and a community leader who helped steer a chamber through the hardest year in recent memory. Shane Griffin joins us to share how a local entertainment brand scales without losing its soul.

We dive into the craft behind great events: reading the room, pacing the night, and using MC work to support the host rather than steal the show. Shane explains how he built a nine-DJ roster, the training that keeps quality consistent across weddings, school dances, and corporate gatherings, and why his name is treated like a promise. You’ll hear how the Stingrays’ in-rink announcing sharpened his timing and presence, and how that same clarity shows up in every timeline, transition, and announcement.

Community sits at the heart of the story. As a past chamber president during COVID, Shane unpacks what it took to protect member value when gatherings vanished and why strong financial stewardship and experienced boards matter. More importantly, he makes the case for moving from attendee to contributor: join a committee, take a role, and let your work be your marketing. That’s where referrals deepen and partnerships last.

We close with practical playbook items: social proof that actually converts, simple ways to make booking painless, and how early planning protects your date and your outcome. Whether you’re planning a wedding, running school events, leading corporate programs, or growing a service brand, this conversation offers clear steps to build trust, deliver consistently, and stay booked.

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Presenting Sponsor: Mount Pleasant Chamber of Commerce

Studio Sponsor: Charleston Media Solutions

Expo Podcast Sponsor: ‪@PollenSocial‬

Production Sponsor: RMBO.co

Design Sponsor: DK Design

Interested in Sponsorship? Click here.

Committee:
Kathleen Herrmann | Host | MPCC Immediate Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Marketing Chair | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | Social ABCs
Ben Nesvold | Co-host | In-coming President | Edward Jones