Live vs Digital: What Members Really Want
Update: 2025-03-21
Description
Remember when digital fitness was going to take over the world? Fast forward five years, and the reality looks quite different.
Today on the podcast, Will Brereton analyzes why digital fitness platforms are struggling while live group classes are booming, examines the surprising shift in consumer preferences, and provides actionable strategies for fitness professionals to position themselves for success in this evolving landscape!
Plus don't forget to download your Group Fitness Triple Threat Action Plan right here.
Enjoy the episode!
Links and References mentioned in this episode:
- Will’s Facebook, Instagram and Email Address
- SH1FT Fitness Website
- Download your 2025 Action Plan
- US ‘Connected Fitness Users’ decline from 41.2M to 40.3M
- MindBody survey
- Health and Fitness Association gym membership growth data
- Fitness Apps usage stats
- https://www.puregym.com/blog/uk-fitness-report-gym-statistics/
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