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In this episode of Getting Real, John breaks down one of the most overlooked but powerful strategies for building a standout real estate brand: creating hyper-local content. Whether you're a seasoned agent or just starting out, the way you show up in your community—online and offline—matters more than ever.

John shares real examples of how local market tours, restaurant reviews, and even simple neighborhood walk-throughs can lead to stronger connections, more engagement, and ultimately, more business. Learn how to position yourself as the go-to expert in your area, even if you're not the biggest name in town (yet).

If you’ve been stuck on what to post or how to turn likes into leads, this is the episode that gives you the framework, strategy, and motivation to finally go all-in on content that actually converts.

If you'd like to learn more about John and his mission to redesign the real estate industry, click the link here: https://natalecoaching.com/

You can also book a 1:1 Coaching Discovery Call with John.

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