Lost Shipper Customers? Prospecting in Freight Brokerage
Update: 2025-01-29
Description
If you have a one or two customers that do 80% of your revenue and profit as a freight broker or as a freight agent, this might be a good listen.
We came across a Reddit thread where two individuals shared stories of how they lost their biggest customers. Some were due to controllable things, but more were uncontrollable.
The sentiment after the fact?
They should have kept prospecting.
One of the better things you can do in sales as a freight broker is to diversity your book of business with multiple customers. Let's talk about it.
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