This ThinkHuman session titled "Lost in sales data - the good and the bad of sales data" is joined by two brilliant speakers.

Only a third of a salesperson's time is spent selling so the increasing demands on salespeople to make their communication relevant requires even more research time.

So where better to focus our attention than on the use of data in sales.

What is the best approach to using data in sales today?

The session, chaired by Riaz Kanani, CEO/Founder of Radiate B2B will be joined by Patrick Thorp, CRO of Ebsta and Jake McCone, Data Manager at Punch!

We will cover off:

1. Data and Sales today - the landscape and need

2. Account based vs lead based approaches and using data to succeed

3. Should data personalise, or should it be relevant?

4. Is it time for a dedicated data person inside sales?

Hosted on Acast. See acast.com/privacy for more information.