Guest episode with Jerrel Arkes from the Inbound4cast.

In this episode Riaz Kanani talks with Jerrel Arkes about the dark funnel.

- What is the dark funnel?

- What is dark social?

- What can and can't you measure?

- What does this mean for B2B attribution?

- What is intent data and how can you use it?

#demandgeneration #darkfunnel #darksocial #intentdata #b2b #b2bmarketing

Watch more episodes of the Inbound4cast here: https://inbound4cast.com

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