Loyalty isn't SaaS; it's strategy
Update: 2025-06-17
Description
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But you’re still struggling to change customer behaviour.
In this episode, we’ll explain how the answer isn’t to buy another SaaS platform. It's to get the most from your existing tech stack by powering loyalty decisions with strategy and decision intelligence.
There's more on our website: hyperfinity.ai/loyalty
Resources mentioned in the conversation: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
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