We spoke to Jerome Ribot, founder of Coglode.com to get the behavioural scientists perspective on the concept of loyalty programs for cafes. Jerome is a coffee lover and was a regular at one of Andrew’s cafes from 2008. His passion for understanding people’s behaviours is contagious. In this interview we focus on the subject of loyalty. 

Why are we talking about loyalty - because it is at the heart of the success of many coffee businesses. Through loyalty we can increase revenue and margins at a time when revenue and margin gains are hard to come by.

Fundamentally, loyalty is a positive tool we can use to support our businesses, our people and our communities. 

The conversation flows. Starting with defining loyalty before Jerome offers 6 elements he would utilise in a cafe loyalty program. As we move past the hour, we were heading towards a conclusion but we kept talking. So stay to the end to hear the unscripted conversation about loyalty and the value of understanding our own behaviours for personal and professional growth.

Jerome Ribot

Coglode takes complex behavioural science research and distills it into practical insights that businesses can use for product development, marketing strategies, and customer experience design.
Coglode’s work has been used by large consultancies like BCGX, Mckinsey and Deloitte, alongside pioneering companies like Apple, Google, Spotify, Octopus Energy, Meta and Monzo Bank.
He also loves coffee...a lot.

Coglode.com

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