Luck as a Business Strategy
Description
In this inspiring follow-up episode, Heather O’Neill, CEO of Pixels for Humans and anti-capitalist business coach, returns to the mic to challenge the myth that success is purely about strategy and hustle. Instead, she unpacks the power of luck—and how to strategically optimize for it. Heather shares real-life stories that reveal how standing in your values, building genuine connections, and trusting yourself (even when it’s messy) are the real keys to creating a business that feels aligned and sustainable. If you’ve ever felt like you “just got lucky,” this episode will show you how to make that luck intentional.
MORE ABOUT HEATHER:
TIMESTAMPS:
0:00 – Jordan introduces the episode and Heather’s mission to reframe how we think about luck in business.
3:08 – Why business owners downplay success as “just getting lucky”—and why that’s not the full story.
6:32 – The importance of going where luck can find you—and how showing up creates opportunities.
11:19 – Why standing for your values helps luck and clients find you.
17:01 – How trusting yourself—even after failure—makes space for luck to enter.
24:46 – Mistakes are not the end; they’re the path to right-place, right-time breakthroughs.
30:37 – Why trying to control everything shuts out luck (and what to do instead).
37:55 – The ultimate reminder: You don’t have to earn luck to be worthy of it.
United States
