In this episode of Coffee Roasting Legends, I sit down with Luke Waite, founder of Pomolo Coffee Consulting, to discuss his innovative framework, the Core 7, designed to help coffee roasters build sustainable and profitable businesses. Luke shares his journey from a coffee enthusiast to a consultant specializing in operational efficiency, focusing on the essential elements that every roastery must manage—sales, product quality, cash flow, and team dynamics. We explore how his upcoming book, "The Owner's Manual: A Guide to Sustaining a Coffee Roaster," offers actionable insights for roasters at any stage of their journey. Join us as we delve into the challenges and solutions within the coffee industry, emphasizing the importance of structure and community for success.