Luxury Living: Designers + AV Dealers Gotta Dance
Description
There’s a shift happening in the custom home world—AV integrators are stepping into lighting, but most don’t realize they’re now part of a much bigger story. This episode explores that turning point. It’s about power, partnership, and what happens when two expert worlds—lighting design and technology integration—finally meet.
Whether you're trying to add margin through lighting, avoid conflict on job sites, or just figure out what lighting designers actually do—this is your guide.
In this episode, renowned lighting designers Sean O’Connor and Thomas Paterson unpack:
- What lighting design really is—and why it’s more than fixture plans
- How integrators and designers can stop stepping on each other’s toes
- Why early communication changes everything
- What it looks like to share ownership and still get paid
- How to “take care of each other” in a fragmented supply world
This isn’t about fluff. It’s about real-world collaboration, respect, and helping integrators win in a space they’re just beginning to explore.
United States
