Luxury Living: Designing Lighting That Sells Itself - Pete Romaniello
Description
In this episode of the LytePOD, host Sam Koerbel sits down with master lighting designer and educator Pete Romaniello live at Lightapalooza, the premier event for custom home integrators learning to adopt lighting as a new design category.
With over 30 years of experience, Pete breaks down the fundamentals of great lighting design — from placement and purpose to ethics and education. He shares why lighting should start with the walls, not the fixtures, and how to create spaces that make people say “My house is beautiful,” not “Look at that fixture.”
If you’ve ever wondered how to bridge the gap between selling lighting and designing it well, this conversation will change the way you think about every ceiling, wall, and beam of light.
Where Pete works: https://www.conceptuallighting.com/
Where we recorded this: https://lightapalooza.com/
(00:00:00 ) Introduction: The Problem with Bad Lighting(00:01:45 ) Introduction to Pete (00:06:09 ) The Hunger for Lighting Knowledge in the AV Industry(00:09:41 ) Fundamental Principles of Lighting Design(00:22:37 ) Understanding Construction Limitations(00:26:30 ) Getting Clients Excited Without a Showroom(00:30:13 ) Frank Lloyd Wright and Timeless Design Principles(00:32:40 ) Collaboration Between Lighting Designers and Integrators(00:38:52 ) Closing Thoughts: Respect and Collaboration























