In the latest episode of the MGMA Insights Podcast, host Daniel Williams welcomes Liz Mahan, Director of Professional Development and Solutions at the Association for Advancing Physician and Provider Recruitment (AAPPR). Mahan shared her expertise in creating a strategic provider recruitment playbook that helps medical practices find and retain the right physicians for their organizations. Her background in theater arts management prepared her for the challenges of healthcare staffing, where she transitioned to in-house physician recruiting and eventually joined AAPPR to share her insights with the broader medical community. Mahan will host a session discussing how to develop a provider recruitment playbook at the upcoming MGMA Staffing Conference on August 15-16 in Burlington, Mass.

Key Takeaways:

• Mahan emphasizes the concept of "recruit attention" - the idea that retention should be a top priority from the very start of the recruitment process. Practices must consider a provider's lifestyle preferences, values, and vision for their career to ensure a strong cultural and personal fit.
• To achieve this alignment, Mahan recommends that practices develop a comprehensive "provider recruitment playbook" that goes beyond a simple hiring checklist. This playbook should address the deeper questions of what the practice truly needs in a new provider.
• Diversity and inclusion are also key focus areas for Mahan and AAPPR. By prioritizing diversity in their recruitment efforts, practices can better serve their patient populations and foster a more engaged and productive workforce.
• Mahan stresses the importance of work-life balance for healthcare professionals, drawing on her own experience of burning out in the high-intensity theater industry.

Resources:
AAPPR
MGMA Staffing Conference

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• Ryan Reaves: rreaves@mgma.com
• Colleen Luckett: cluckett@mgma.com

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