In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out.
If you're stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable.
You'll hear practical examples from a dentist who baked muffins in his waiting room, to Domino's delivery guarantee, and discover what it really takes to create a point of difference that sets your business apart.
Whether you run a local cafe or a growing service-based business, you'll walk away with fresh ideas and a clear path to building a brand that customers remember.
Episode Highlights:
 00:00 – Welcome to the Max Your Business Podcast
 03:07 – The problem with common "points of difference"
 05:17 – A dentist's simple but brilliant idea to change the customer experience
 08:29 – Why your USP should feel a little uncomfortable
 10:30 – Domino's 20-minute guarantee and how it works
 14:02 – What "we care" and "quality service" really mean to customers
 15:09 – Three questions to ask when shaping your USP
 18:42 – Apple, Dyson, Zappos and how they used uniqueness to lead
 24:30 – Why people pay more for better value
 26:06 – The power of small touches (like a biscuit on a coffee cup)
 28:24 – Why You Need to Look Up From the 'Mud Pit' of Your Business
 31:17 – Final thoughts and practical next steps
Key Takeaways:
Different beats better: Customers remember what stands out, not what's slightly improved.
Get specific: Generic claims don't cut through. Find what truly makes your business unique.
Solve real frustrations: A strong USP often addresses something customers find annoying or hard to get elsewhere.
Build around your promise: Once you define your point of difference, make sure your systems deliver on it.
Ask your customers: They already know why they choose you—use their insights to shape your message.
It's more than words: Your experience, guarantee, packaging or even a small gesture can be a strong USP.
🚀 Grab your free USP Workbook and start defining your difference: maxmyprofit.com.au/usp
This episode is your practical guide to standing out for the right reasons. Tune in and discover what makes your business worth choosing.
🎉 P.S. We're turning 100 next week. Join us for the celebration in the next episode!