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MadTech Daily: Ad Industry Unveils Agentic AI Standard; Major Publishers Face Wave of Patent Lawsuits; Walmart Teams up with OpenAI for AI-First Retail

MadTech Daily: Ad Industry Unveils Agentic AI Standard; Major Publishers Face Wave of Patent Lawsuits; Walmart Teams up with OpenAI for AI-First Retail
Update: 2025-10-17
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In today’s MadTech Daily, we discuss the ad industry unveiling the new AdCP standard for agentic AI, major publishers facing a wave of patent lawsuits, and Walmart teaming up with OpenAI for AI-first retail.
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